The Analysis of Assortment of Antiviral Medicines in The Pharmaceutical Market

Abstract

Etiotropic treatment of influenza and other acute respiratory viral infections (ARVI) includes a wide range of antiviral medicines. The objective of the study was to analyze the assortment of antiviral medicines In the pharmaceutical market of Armenia, to identify the leaders and investigation of the main sources of obtaining information on antiviral drugs by pharmacists. The study was carried out among 285 pharmacy employees during the 2019 – 2020. The study revealed that among the antiviral medicines the leader in monetary expression is the Kagocel (23%), the leaders in natural expression are the Anapheron and Oxolin ointment with small difference. The results of the research find out that main source of information about antiviral medicines for the treatment and prevention of influenza and ARVI pharmacy employees mostly using information provided by medical representatives (26%), which is not reliable sources. It can be concluded that drug information resources in community pharmacies in Republic of Armenia (RA) have to be improved. The OTC antiviral drugs market is not highly competitive and companies can increase their market share by introducing new marketing programs, pricing policy, relevant information provided to pharmacy employees.